Mobility Tool Kit Step 3

Analyze stakeholders

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The speakers will share marketing tools for identifying and analyzing the key stakeholders for Mobility messages. They will help attendees practice writing messages for targeted audiences and identify communication channels that would be effective for Mobility messages.

Learning Objectives:

After completing the session, participants should be able to:

  1. Develop marketing personas for messaging about social work practice mobility.
  2. Identify marketing and communication channels to reach audiences.
  3. Write messages targeted at the marketing personas developed during the session.


Step 3


Buyer Persona Institute. (2018). Example buyer persona. Retrieved from

Marketing communications. (n.d.) In Wikipedia. Retrieved on April 30, 2018 from

Vaughan, P. (2018, April 18). Marketing blog: Where marketers go to grow. Hubspot. Retrieved from

WebFinance Inc. Business Dictionary. Retrieved on April 27, 2018 from